Using Twitter to enhance student learning is full of pitfalls, excitement, and learning opportunities.  

My first major school project where students used Twitter was with my Grade 12 Management class to organize and promote a Leadership and Technology Conference. The project was an experiential learning project to learn the art, science, and practice of management. Many of the ideas on how to use Twitter for the conference were learned in collaboration with fellow business teacher, @LadyFitzee.  

To begin, the class had to create a conference Twitter account (@stltconference) and a conference hashtag (#pcstlt). Students were then encouraged (explicit criteria on instructional rubric) to tweet promotional and educational information prior to and at the conference.  During the conference, we had a separate computer and screen display the Twitter conversation using  Tweetdeck. In conclusion, the Conference "story" was created using Storify. 

Like any class project, many things went awry, some things were great, and I would do many things differently the next time!  Here are eight ideas and tips that might be considered to improve the learning experience.

1. Plan and schedule plenty class time to creating appropriate names and make sure you check suggested names on Twitter before publishing anything. 
2. Ensure you clearly demonstrate and explain what curriculum content you want the students to Tweet and have a conversation about.  Practice with an initial mini project or activity. 
3. Plan and spend time to ensure the class understands and buys into the concept of Digital Citizenship  (etiquette, literacy, and communications).
4. Practice setting up and moderating conversations on Tweetdeck before going live!. You can block, or "mute", inappropriate users! 
5. Create your own specific teacher account for the project or class. 
6. Create temporary accounts for any student that is reluctant or not allowed to use Twitter or social Media. 
7. Collaborate with other classes (your school and others) and community professionals.
8. Have fun!

There is theory and there is practice.  To truly learn, you must experience the theory in action. You must make decisions, take action, and learn from your mistakes.  By having students participate in collaborative and authentic projects they experience, what Peter Senge calls Team Learning. During an experiential class project students learn from working with others, making mistakes, getting feedback, solving problems, and reflection.

McGill University professor of Management, Henry Mintzberg, questions how well one can learn the art, science, and practice of management simply by taking an MBA course.  To be a good manager,  one needs to experience the theory in action. 

Make no mistake, it is hard work to organize an experiential project and the class will encounter many challenges, roadblocks,  and even conflicts. Welcome to the real world. It is also exiting as the outcome of the project is never certain.  Good tactics, strategy, vision, and the use of technology tools is helpful, but patience and persistence might be more important.  

Although there are many days when I wonder why I persist with these complex experiential projects, I believe the benefits to the students make it worthwhile as follows:

1. Motivation.  Nothing motivates students better than their peers. It is one thing to hand in work late to a teacher, but quite another when it affects your team.
2. Critical Thinking.  Students encounter problems, have to think of solutions, weigh options, and take action.
   
3. Personal Development. Comments from your team members, the teacher, and others in the class provide real time feedback to improve your work and your self-knowledge. 
   
4. Teamwork. Working as a team, students experience the stages of team development by living it, feeling it, and seeing it. For example, students learn about the "storming" stage by experiencing the actual conflicts evident in this stage.  
   
5. Interpersonal Skills. Students learn to listen, communicate, deal with conflict, build consensus, and cooperate.
6. Resume Building. Students will have interesting and authentic stories to share on a resume and in an interview. 
7. Success. Ultimately, working with others to achieve a common goal feels great and builds confidence.